A rapper hailing from Chicago, Vi City isn’t chasing moments—he’s building a trajectory. His breakout track, “You Deserve,” marked his entry. Then came the short film “American Clay,” co-created with Carmen Perkins, Michelle Taylor, and Aviv Rubenstein. This film won at the Venice Short Film Awards and was a semi-finalist at the Cannes Indie Shorts Awards. Vi City also launched his own label, Hundreds Entertainment. His moves are deliberate. In an era defined by speed and virality, he proves: intention wins.
Key moments from the interview
- Vi City is focused on longevity over virality, approaching his career with a long-term vision rather than chasing quick wins.
- His work is rooted in intention and identity, with each release adding to a larger creative direction.
- He emphasizes discipline in his creative process, including practices like fasting that shape both his mindset and output.
- To complement the music, he’s building infrastructure and ownership through his label, Hundreds Entertainment.
- At every stage, his approach embodies a belief that what you build matters more than how fast it spreads.
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