For decades, Atlanta has been known as a cultural hub bursting with talent beneath its surface. From music to food to fashion, this city is a hot spot for the average creative and businessman alike because of its zeal to make anyone want to succeed. Before, Hotlanta’s creatives scene operated in an underground context (no pun intended) — but over the recent years, thanks to the expansion and help of social media platforms like Instagram and TikTok, Atlanta fashion designers have charted their course within the industry.
With the invention of events like Atlanta Fashion Week, the city has grown its vigor and hunger for being included in broader fashion conversations — even if people living in these fashionable metropolises beg to differ. No more will Atlanta continue to sit by the wayside and let visitors dictate where our sartorial palette lies and what it encompasses.
Thanks to institutions like the Savannah College of Art and Design, Clark Atlanta University, the University of Georgia and Georgia Southern, the pool of Atlanta fashion designers is getting bigger and more saturated through the years. From brands like Jeofroi, Sandra Lomotey, London Couture and Tiffany Brown, it’s clear that the South — and more specifically — Atlanta, has something to say.
We took it upon ourselves to round up 10 Atlanta fashion designers that should be on your radar. These brands have a clear, unique point of view and exemplify what’s so great about southern fashion — expressionism. Without further ado, read below to see which Atlanta fashion designers made our list.
Jeofroi
Graduates of the Savannah College of Art and Design, Jeffrey and Roy, have pioneered their distinct vision and aesthetic within the Atlanta luxury fashion microcosm. Jeofroi, the duo’s demi-couture occasion-wear brand, creates opulent garments that feel like a modern wardrobe interpretation for a Southern belle — if you know, you know. What I love most about the team is their commitment to made-to-order clothing. From puffy, seemingly Antebellum-esque derived tops to sleek trousers and delectable dresses, Jeofroi is a force that continues to shape the greater fashion conversation of Atlanta.
Sandra Lomotey
If you’re looking for a standout dress that will capture a few eyes and compliments, look no further than Sandra Lomotey. The eponymous brand focuses on designing custom-fit evening wear dresses — for all body types — with a luxe, elevated essence. What makes Lomotey’s brand stand out the most are her intricate styles that have an “old-school” definition of what glamour and showmanship mean. Overall, Lomotey strives to make women feel their best. Need a strapless cocktail dress to wear to your upcoming office party? No problem, Sandra Lomotey has you covered. Are you looking for a bold piece to wear to a wedding? Honey, just call Sandra Lomotey!
London Couture
When it comes to Atlanta’s style and fashion guise, most would agree its aesthetic is all about drama. And if that’s what you’re hunting for, look no further than London Couture. Established in Richmond, VA, in 2015 and then transitioned to Atlanta, the eponymous brand produces clothing synonymous with style, elegance and grace while allowing free expression to take place. Whether you need a form-fitting dress to twirl the night away in or an extravagant gown that allows you to make a bold impression upon entry, London Couture is the place to go. Additionally, the brand creates structured outerwear, sickening gloves and voluminous skirts that will up the ante of your vibe.
Koss Atelier
Now, I didn’t want to leave out the fellas. If you need a suit, Koss Atelier is the place to go. Founded by Cyriel Koss, Koss Atelier is a one-stop bespoke tailoring shop that offers some of the flyest suiting options in Atlanta that exude elegance and will elevate your style. Stars like Michael B. Jordan and New York Giants linebacker Azeez Ojulari have donned the brands’ creations — so you’re in good company.
M.Diggs NYC
Formerly based in NYC, now helmed in Atlanta, M. Diggs NYC, founded by Malcolm Diggs, is a fashion brand that sticks out amongst the noise in the scene. Whether you need a voluminous duster or structured, sharp jumpsuits, M.Diggs has your back. What I love most about the brand is its knack for show-stopping garments that showcase Diggs’ clear point of view. So far, celebs like Jazmine Sullivan and Victor Jackson have donned the brand — and from the looks of it — it doesn’t seem to be slowing down anytime soon.
Tiffany Brown Designs
Back in 2008, Tiffany Brown started her eponymous label in a small boutique in midtown Atlanta. Over the years, Tiffany Brown has carved out a niche lane for itself thanks to its timeless styles and designs in men’s and women’s sizes and silhouettes. Now, the brand shows at New York Fashion Week and continues to serve up frilly dresses and streamlined suits.
JAELL
What happens when couture meets the set-apart woman? You get JAELL. Pioneered by Jayda Ellis, JAELL has captured the hearts of many — including Tamron Hall — due to its purposeful messaging, vibrant styles and draped silhouettes that display Ellis’ penchant for putting women and their bodies first. The piece that caught my eye is the JAELL Jeans. They’re voluminous and edgy — and it won’t make you overheat. 10/10. Oh, and did I mention that Erica Campbell of THEE gospel chart-topping duo Mary Mary wore one of Ellis’ gowns?
Casze Atelier
Born in Mississippi but now living in Atlanta, Casze Atelier is the brainchild of Cenderra Ca’zanthia. The label is an evening wear and bridal house that presents garments infused with femininity, elegance and sensuality. Are you looking for exquisite custom designs? Casze Atelier can help! Also, the brand specializes in swimwear, short dresses and jumpsuits. Jayda Cheaves (Jayda Wayda) and Glorilla are a few of the celeb clientele for the brand. So, you know you’re in good hands!
LXXV
In 2019, Michael Toache launched LXXV, which incorporates luxury materials with architectural styles to produce ready-to-wear and made-to-measure atelier collections. As we all know, menswear is unisex, and LXXV does a great job showing how it’s done.
Zayden Drape Dé Luxe
Zayden Skipper’s brand, Zayden Drape Dé Luxe, is a creative label that focuses on making fashion pieces that are experimental and out-of-the-box. What stands out most about the brand is its ability to be bold and daring without overpowering the wearer. Tierra Whack and Lori Harvey have donned creations by the brand — which helps speak to its cutting-edge whimsy.
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